Tips for a successful advert
Creating a successful advert doesn’t need to be difficult. For the majority of adverts they follow some simple rules and demonstrate effective ways of why potential customers should take notice of your business.
Your Target Audience
We have to first evaluate the type of customer you are wishing to appeal to. Once you know your target audience things become easier. This can be established by asking yourself a few questions.
Age: Are you looking to target a certain age group? Young or old, you need to take into account certain things, such as making sure text isn’t too small if you’re looking to appeal to the older generation.
Motivation: What motivates your potential customers to buy? You’ll only find the answer to this question if you ask your previous customers lots of questions. Find out why they came to you and used your services. Was it based on friendly service, quick service, quality, good value for money, recommendations or something else? Once you know what appeals to your customers to make them buy, you can shout about it on your advert.
Location: Are you circulating in the right areas for your business or trade? Choosing the publication to match your audience can have a great effect on how successful your advertising campaign can be. Be mindful of affluent and non affluent areas and if you’re unsure of where publications circulate make sure you ask.
The first thing you have to do is grab people’s attention. A strong headline will encourage people to read more about you. Keep it short and to the point. As they read on after the headline it’s very easy to get carried away with telling people absolutely everything you do as a company or business, but remember to keep text to a minimum on an advert. Readers may dismiss large amounts of text or even the whole advert itself, so keep it short and punchy and only provide the most important eye catching information for your advert. Remember, they can always go to the website to see all the finer details about you.
Colours and Fonts
A good choice of colours and a font that is easy to read will help you stand out. Think about the type of people you’re appealing to, would your advert benefit from more relaxing colours such as pastels? Colours can reflex moods and how you choose your colours can have an effect on how your advert comes across. Matching colours to colours in your logo is also another key element to your advert. If you have branding or a logo you should stick to those fonts, colours and guidelines.
If you have existing artwork or something in mind already The Network magazine will always advise if we feel colours and fonts won’t work for you.
We all like to see a nice image of what we are buying or how it will look.
Providing good quality pictures and having an up-to-date logo will all help with your advertising strategy. Here at the Network magazine we have access to a huge library of images if you need us to source something for you.
If you don’t have a logo or need re-branding for your company please give us a call and we’ll be happy to help.
Unique selling point (USP)
What makes you different? Unique? What do you have that no one else does?
Let readers know why they should choose you and how they can benefit from choosing you.
Do you have an offer they can’t refuse, or are you providing a service that is fast, or of high quality, or unique to the area. Your USP (Unique Selling Point) is important when standing out from the crowd.
Always shout about offers and money-off deals if available.
The network magazine is delivered to over 18,000 homes at an affordable price, with good results. (That’s our USP).
Call to Action
Having a clear ‘call to action’ is very important, encouraging them to take action is the next step, so this would either be to contact you direct or go to your website. This information needs to be easy to find and legible. If you have a local number please include this, as Network magazine readers like to see that you are actually local.
As you can see there are a lot of ways to get it wrong on designing your own advert!
Let the Network magazine design your advert for FREE !
The advertising tips listed above are only the basics, they should apply to most advertisements, but depending on your purpose and audience, it can be different.
With a little guidance from yourself on content, you can leave the rest to us.